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Ren Zhenhe: the Mayor
Factfile
Located in the south of Hubei, known as "the South Gate of Hubei", Xianning has great renown for “Chibi old haunt of the Three Kingdoms, inland nuclear power city”, which has great advantages of its "mountain", "water" "geography","location","culture","scenery","energy"and the trend of development. Xianning is a suitable place to do ...[more]
location
Xianning City, attached to Hubei Province, known as “the southern gateway to Hubei”, is famous for sweet-scented os... [more]
Administrative divisions
Lying in the southeast of Hubei Province, along the south bank of the Yangtze River, and at the junction of Hunan, Hu... [more]
History
 Despite the late administrative construction of Xianning (prefecture-level city), the counties and urban districts under its administration all have a long history. The territory of today’s Xianning belonged to Jing Chu in the Xia and Shang Dynasties ( about 2200-1100 BC), Nan County in the Qin Dynasty(221-206 BC ), [more]
A brief introduction to Xianning Jinyue Rex Rabbit Farm Co.,Ltd
http://English.xianning.gov.cn 10-07-09
 

  Xianning Jinyue Rex Rabbit Farm Co., Ltd was established in January 2008. The legal representative is Chen Mian. The business license number is 422301000002366. The company’s business scope includes Rex Rabbit farming, as well as the production and sales of apparel and adornments. The total investment is RMB 5 million yuan. The company covers an area of 40,000 square meters. The company is a leading agricultural enterprise specializing in Rex Rabbit raising, supply and sales. It has built a Rex Rabbit farming and processing base, which has an annual output of 200,000 rabbits. The company invests in the infrastructure construction like raising farms, feed processing plants, slaughtering and refrigeration plants. The establishment of a technical service center and training center provides services for farmers. With the strong support of local governments, the company takes a number of measures to to train the local farmers, gives priority to ensuring that it profits, develops and expands itself on the basis that many Rex Rabbit farmers have become rich. As for the farming of Rex Rabbits, high quality Rex Rabbits are selected and fed scientifically with green feeds. The production process is in line with the international standard and the Rex Rabbits are internationally accepted green food. The meat of the Rex Rabbits is characterized by its high protein and low fat, nutritious for human body. The demand of the meat outpaces its supply (There is a Rex Rabbit meat store at the Third Bridge Food Market of Xianning City). The Rex Rabbit fur, which is soft and doesn’t shed easily, is a typical kind of fur used for clothing. The fur is quite like that of the precious otters, whose features are the thick hair, flat fur, big pelt and it’s beautiful and soft after it is made into apparel. The hair, fur and pelt are mainly used to make wool collar and adornments for clothing, and these are high-end merchandise in China. Currently, there is large domestic and international market demand for them with a good market prospect.

  “Developing scientific Rex Rabbit farming, forging unique farming industry in Xianning City” is the slogan that our company proposes under the condition that we take advantage of the rich grass resource in Xianning City, combine the situation of Rex Rabbit farming industry at home and abroad in recent years with the local situation, and grasp the opportunity that Rex Rabbit farming industry restructures in the coastal areas. With the strong support of Xian’an District Government, the company earnestly implements the guidelines that “government guides, science and technology lead, departments interacts, models recommend”. After the careful research and discussion of the experts of the company and the Science and Technology Bureau, a new idea is proposed that using the scientific Rex Rabbit farming to develop the Rex Rabbit farming industry in Xian’an District. The company founded Rabbit Industry Association, Rex Rabbit farming demonstration bases and farming training bases, fully playing the exemplary role of the bases, driving the farmers to use the rabbit manure in farming (feeding the fish and pigs) and planting (fruit trees and vegetables) and involving in the Rex Rabbit scientific and technological research in various ways with the experts from the Science and Technology Bureau. The company is specialized in the research in more than 10 fields, including the development model, the construction of the cages and houses, the management, the hybridization and breeding, the feeding technologies, disease prevention and control and so on. In order to ensure that there is no mistake in every process, a set of Rex Rabbit production management techniques is used which fits the features of Xianning City and are easy to operate to stimulate the Rex Rabbit industrialization development in Xianning City, and we use the model of “company + bases + farmers” to boost the husbandry and cultivation industries. Xianning has abundant labor resources, and it is suitable for the development of agricultural industries with small investment, quick profits, guaranteed techniques and sales. The Government of Xian’an District attaches great importance to the development of the Rex Rabbit industry. Relying on the Rex Rabbit Farm, it implements the measures of farming subsidies. The company provides many kinds of services including technical guidance, feeding supply, products recycling, deep-processing and so on, which are beneficial for the special agricultural industry to expand. It vigorously develops farmers in Rex Rabbit farming. As long as the farmers meet the requirements of Rex Rabbit farming, the company signs farming recycling contracts with them and promises to implement five guarantees, namely, guaranteeing to guide the standard construction of the rabbit houses, high-quality Rex Rabbits, high-quality feeding, technical training and epidemic prevention and commodity Rex Rabbits recycling. Each living Rex Rabbit (weighs more than 2.5 kilograms after growing for 4 months) recycles at the protective price of 50 yuan. Since the cost for one Rex Rabbit is 35 yuan, each farmer can get the profit of 15 yuan for raising one. Each farmer can raise 50 female rabbits every year and each female rabbit can lay 30 commodity Rex Rabbits, so the farmer can get about 1,200 commodity Rex Rabbits. The gross income is 60,000 yuan, and the profit amounts to 15,000 yuan. It can effectively help the rural labor to find employment and increase the farmers’ income, and its contribution to the local agriculture is significant. Xianning City is rich in agricultural resources, and the crops waste like straw, soybean stems, corn stalks, peanut vines, etc. are all finest green fodder. The company uses the local crops waste to realize the added value of the agricultural products. Based on the initial success of the Rex Rabbit farming industry, the company will focus on the development of the downstream deep-processing industries, and gradually form a complete industrial chain, namely, Rex Rabbit farming industry--rabbit meat processing industry--rabbit meat food chain--fur processing industry--fur garment industry--health care pharmaceutical industry which uses rabbit extract to make biological products--rabbit resource eco-tourism industry. This can not only enable the local farmers to speed up the pace towards affluence, but also promote the employment of rural labors. The government can increase the tax revenue and the company can also get good economic benefits.


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