CHIBI - Li Yun, executive director of Hubei Zhaoliqiao Tea Factory Co., Ltd, told the reporter excitedly that they signed strategic cooperation agreement with Malaysia Kong Wooi Fong Tea Merchants Sendirian Berhad, with sales order of 15 million MYR, at Xianning-Kuala Lumpur Tea Trade Promotion & Tea Culture Exchange Conference on April 6, 2017.
Qing dark brick tea, black brick tea, etc introduced by Zhaoliqiao Tea Factory, Zhaoliqiao Tea Industry, Yangloudong Tea Industry, Dongzhuang Tea Industry, and Qiantaiheng Tea Industry from Chibi are very popular with Malaysians at the promotion conference.
Li Xinhua, director of Chibi Tea Development Bureau, said that Malaysia is an important node of economic belt in Maritime Silk Road, with many Chinese people, and this successful promotion conference marks tea enterprises from Chibi officially open the gate of economic belt in Maritime Silk Road.
In recent years, Chibi relies on tea to actively interface with “One Belt One Road” national strategy. It constantly goes out to establish overseas branch and improve market network. While it has founded more than 100 direct selling windows in most large and medium-sized cities to consolidate and develop domestic brick tea sales market, it tries hard to exploit the market of countries and regions along economic belt on the Tea Road, conducting exchange and cooperation with over 20 countries, regions, provinces and cities one after another, and establishing 2 brick tea sales transnational corporations to let products enter more than 1000 local supermarkets and sales outlets.
Now Chibi has 158 000 mu of tea gardens, of which 80 000 mu reaches international standard requirement. In order to interface with international market, Chibi develops public brand, strengthens base construction, improves processing level of industrial park, and encourages deep processing to guide tea enterprises to develop functional, fashionable, convenient, diversified products, letting Qing brick tea enter numerous households. By Huang Zhu, Tong Jinjian and Wang Renmin (www.xnnews.com.cn)