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Chibi green brick tea listed in the best 100 China tea brands
http://English.xianning.gov.cn 18-06-21
 

  XIANNING - On Jun 16th, the China Agricultural Brand Research Center of China Academy for Rural Development (CARD), Zhejiang University together with authorities, such as the Tea Research Institute, CAAS, and the journal “China Tea”, published the value evaluation outcome of the Best 100 Common Brands in Chinese Tea Regions.

  Chibi green brick tea is listed, ranking the 18th, with an estimated value of 2.5 billion yuan.

  This assessment is initiated by the China Agricultural Brand Research Center of CARD, Zhejiang University in 2010, based on the basic mathematical formula: brand value equals brand profit times brand strength multiplier times brand loyalty factor.

  By resorting to scientific, systematic and quantified measures after investigations on the brand holders, the customers’ evaluation, the experts’ consultations, the mass data analysis, this assessment aims to deliver the related evaluation outcome in a scientific, objective, and neutral stance, in order to provide professional reference to the China tea brand construction.

  According to statistics, there are 160 thousand mu of tea plantations in Chibi city, with a gross annual production of 41 thousand tons, including 39 thousand tons of brick tea, with an annual production value of 1 billion yuan, and the production value of the whole industry chain is 4 billion yuan. By Huang Zhu, Tong Jinjian and Li Ruifeng (www.xnnews.com.cn)


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