On Feb 19, the reporter learned from the Xianning Municipal Bureau of Commerce that in January this year, the city's e-commerce trademade a good start and many places have a relatively large growth. Statistics show that in January, the city's online retail sales achieved 201,839,000 yuan, an increase of 46% year on year.

In January, the online retail sales of Xian'an, Chibi, and Tongcheng rank the top three, and their online retail sales accounted for 44.2%, 18.1%, and 11.9% respectively. The online retail sales of the top three entity industries accounted for 48.1%, and food and beverage industry ranks the first, with online retail sales of 33.865 million yuan.

The city continues to push forward agricultural products into the urban market, and e-commerce platforms have also actively guided the e-commerce of agricultural products through flow support and other methods, so that a number of high-quality agricultural product e-commerce brands have begun to win the recognition of lots of consumers, and consumers have gradually formed the consumption habit of placing orders to buy agricultural products online. In January this year, the city's agricultural products achieved online retail sales of 21.929 million yuan. Fresh food, grain and oil flavoring and leisure food ranked the top three, with retail sales accounting for 70.4%, 11% and 6.4% respectively. From the point of view of key commodities, seafood aquatic products, fresh meat, fruit products sell well.

E-commerce economy is booming. Taking the opportunity of the development of live broadcasting e-commerce, the city has built "live-streaming sales" into an important starting point for the rural revitalization enabled by digital economy. In January, the online retail sales of the commodities participating in the live broadcast in the city reached 10,726,000 yuan, and the online retail sales reached 268,000 pieces. The number of products participating in the live broadcast reached 738, with a release rate of 13%. In terms of the industries of the products, apparel, jewelry and gifts, maternal and infant products ranked the top three, accounting for 69%, 5.7% and 5.2% of the products participating in the live broadcast respectively. (By Wu Qingpeng/Xianning Daily)