On September 1, Xianning Provincial Department of Commerce named 42 enterprises the third batch of "Hubei time-honored brands" and announced the results of the evaluation. Five enterprises in Xianning were on the list.
The five enterprises are as follows, Hubei Dongzhuang Tea Industry Co., Ltd. (brand name: Dongzhuang), Hubei Zhaoliqiao Tea Factory Co., Ltd. (brand name: Juxingshun), Chibi Yangloudong Tea Farm (brand name: Songfeng), Hubei Heqiantai Pharmaceutical Chain Co., Ltd. (brand name: Heqiantai), and Hubei Baizhangtan Wine Industry Co., Ltd. (brand name: Baizhangtan).
Enterprises honored as "Hubei time-honored brands" must meet all the requirements: a valid trademark, no dispute over ownership, founded for more than 50 years, inheriting unique products, skills or services, Chinese traditional cultural characteristics and distinctive regional cultural characteristics of Hubei, market popularity and good reputation, widely recognized by the society, good state of operation, strong sustainable development capacity.
"Hubei time-honored brands" focuses on dynamic management. If any enterprise with "Hubei time-honored brand" has the following problems, Hubei Provincial Department of Commerce shall revoke the recognition in accordance with the rules and regulations, and will announce it on the People’s Government website or media. Problems include seriously damaging the rights and interests of consumers, major quality problems or safety accidents, infringing upon intellectual property rights, seriously disturbing the market order, punished by the administrative department or judicial authorities, severe violation or the rectification (within 6 months) with no obvious effect. (By Wu Qingpeng/Xianning Daily)