According　to　the　2025　e－commerce　work　symposium　on　January　20，　with　the　rapid　development　of　live　streaming　e－commerce，　some　online　businesses　in　Xianning　have　also　caught　the　fast　lane　of　live　streaming．　In　2024，　Xianning＇s　retail　sales　of　live　streaming　network　reached　1.466　billion　yuan，　ranking　fourth　in　the　province．

In　recent　years，　new　e－commerce　models　such　as　live　streaming　sales　have　developed　rapidly，　becoming　an　important　channel　for　local　small　products　to　align　with　the　big　market．　There　have　been　a　number　of　local　e－commerce　live　streaming　sales　anchors　in　the　city，　and　the　retail　sales　of　the　local　e－commerce　industry＇s　live　streaming　platform　have　increased　significantly．　The　live　streaming　anchors，　such　as　＂Zhou　Zhenzhen＂　＂Bacon　Man＂　＂Big　Qinqin＂　＂Guanbao　＆　The　Littles＂　＂Black　Son＂，　make　all　kinds　of　local　agricultural　products　popular．　In　2024，　Xianning＇s　retail　sales　of　live　streaming　network　reached　1.466　billion　yuan，　ranking　fourth　in　the　province，　with　retail　volume　of　41，659，100　pieces；　the　number　of　live　streaming　reached　108，924，　with　a　cumulative　audience　of　92，359，100．

The　city　will　seize　the　development　opportunities　of　e－commerce，　constantly　integrate　resources　to　make　concerted　efforts，　innovate　new　models　of　e－commerce　live　streaming，　actively　cultivate　and　expand　the　e－commerce　industry，　create　a　good　business　environment，　and　promote　the　healthy　and　sound　development　of　the　e－commerce　industry．　（Xianning　Daily／Wu　Qingpeng）