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Cross-Strait Tea Culture Exchange kicked off in Chibi

source:xianning.gov.cn 2026-09-23 [ font size:Large Medium Small]

On September 18th, 2026, the "Belt and Road" Cross-Strait (Hubei) Tea Culture Exchange Activity was officially launched in Chibi. This event, with tea as the medium and culture as the bridge, will deeply explore the profound tea culture that shares the same roots and origin across the Taiwan Strait, build a regular platform for exchanges and cooperation, promote complementary advantages and coordinated development of the tea industry between Hubei and Taiwan, and continue to write a new chapter of mutual unity and win-win economic and trade cooperation among compatriots on both sides of the strait.

The event brought together industry representatives, business elites and young people from both sides of the Taiwan Strait. A total of over 100 guests attended, including the Taiwan tea culture exchange delegation, Taiwanese businesspeople and young people in Hubei, as well as the heads of key tea enterprises in Xianning and Chibi. At the opening ceremony, several tea enterprises from Taiwan and Hubei Qing Zhuan Tea Industry Development Group signed strategic cooperation framework agreements, laying the foundation for in-depth cooperation in the tea industry across the Taiwan Strait.

The Chibi Yangloudong is the core source of the Ten-Thousand-Mile Tea Road. In 2026, the regional public brand value of "Chibi Qing Zhuan Tea" reached 5.645 billion yuan, ranking first among tea brands in Hubei Province for six consecutive years. During the event, guests from both sides of the Taiwan Strait visited the ancient street of Yangloudong built in Ming and Qing Dynasties, the Black Brick Tea Museum and the modern tea ecological industrial park, experiencing in person the achievements of the integrated development of intangible cultural heritage tea-making techniques and the modernization of the tea industry.

Fan Pingyang, a representative of Taiwanese businesspeople, said that Chibi brick tea has a unique flavor and profound heritage. He will plan to introduce it to the Taiwan market, allowing more compatriots to experience the aroma of Hubei tea and continuously enhance the friendship between compatriots on both sides of the Taiwan Strait.

This event will last for five days. Subsequently, the delegation will visit multiple places in Xianning and Wuhan to comprehensively investigate the development of the tea industry in Hubei Province, the integration of tea culture and tourism, and the innovative achievements of intangible cultural heritage, and deepen the exchanges and cooperation of tea culture across the Taiwan Strait. (Xianning Daily/Jian Bo)


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